Consumer Behaviour: South African Psychology and Marketing Applicat...
Consumer Behaviour: South African Psychology and Marketing Applications (E-Book)
R
R 560.00
Consumer Behaviour: South African Psychology and Marketing Applications (E-Book)
M. Mpinganjira, M. A. Dos Santos
Available
Estimated Dispatch Date:
Access Code mailed within 1 hour of payment confirmation
Consumer Behaviour: South African Psychology and Marketing Applications (E-Book)
Share:
Description
Consumer Behaviour covers the essential concepts of a subject that not only straddles both marketing and industrial psychology, but also goes beyond the discussion of why people buy things. The book provides internationally accepted theories which are relevant to the South African context.
Product Information
ISBN13 (SKU)
9780199079414
Title
Consumer Behaviour: South African Psychology and Marketing Applications
Author
M. Mpinganjira, M. A. Dos Santos
Edition
2nd
Publisher
Oxford University press
Publication Date
2014
Format Type
E-Book - Vitalsource
Number of Pages
403
Related Products
This product has no related products.