Marketing - 9780199079926

Marketing
Marketing
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Marketing
C. W. Lamb, J. F. Hair, C. McDaniel, C. Boshoff, N. Terblanche
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Marketing

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Description

Marketing is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts.

Product Information
ISBN13 (SKU)
9780199079926
Title
Marketing
Author
C. W. Lamb, J. F. Hair, C. McDaniel, C. Boshoff, N. Terblanche
Edition
5th
Publisher
Oxford University press
Publication Date
2016
Format Type
Physical
Number of Pages
512
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