Retail Marketing Management (E-Book)
Retail Marketing Management (E-Book)
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Retail Marketing Management (E-Book)
H. Goworek
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Retail Marketing Management (E-Book)
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Description
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module.
Product Information
ISBN13 (SKU)
9780273758785
Title
Retail Marketing Management
Author
H. Goworek
Edition
1st
Publisher
Pearson UK
Publication Date
2015
Format Type
E-Book - Vitalsource
