Cutlip and Center's Effective Public Relations
Cutlip and Center's Effective Public Relations
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Cutlip and Center's Effective Public Relations
G. Broom, B. Sha
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07 May 2024
Cutlip and Center's Effective Public Relations
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Description
Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles.
Product Information
ISBN13 (SKU)
9780273768395
Title
Cutlip and Center's Effective Public Relations
Author
G. Broom, B. Sha
Edition
11th
Publisher
Pearson UK
Publication Date
2012
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
456
