The Practice of Market Research: an Introduction
The Practice of Market Research: an Introduction
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The Practice of Market Research: an Introduction
Y. McGivern
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28 May 2024
The Practice of Market Research: an Introduction
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Description
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.
Product Information
ISBN13 (SKU)
9780273773115
Title
The Practice of Market Research: an Introduction
Author
Y. McGivern
Edition
4th
Publisher
Pearson UK
Publication Date
2013
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
572
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