Essentials of Marketing Research (E-Book)
Essentials of Marketing Research (E-Book)
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Essentials of Marketing Research (E-Book)
B. J. Babin
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Essentials of Marketing Research (E-Book)
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Description
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
Product Information
ISBN13 (SKU)
9780357463703
Title
Essentials of Marketing Research
Author
B. J. Babin
Edition
7th
Publisher
Cengage
Format Type
E-Book - Vitalsource
