Marketing Strategy - 9780357516300

Marketing Strategy
Marketing Strategy
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Marketing Strategy
O. C. Ferrell, M. Hartline
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Estimated Dispatch Date: 17 Dec 2024

Marketing Strategy

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Description

Teach students how to think and act like effective marketers and disruptors in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. This edition presents strategic marketing management within the context of social, economic and technological arenas encompassing business. Students learn to develop long-term, customer-oriented marketing strategies and successful marketing plans with this edition's systematic approach.

Product Information
ISBN13 (SKU)
9780357516300
Title
Marketing Strategy
Author
O. C. Ferrell, M. Hartline
Edition
8th
Publisher
Cengage
Publication Date
2021
Format Type
Physical
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