CB 9: Consumer Behavior
CB 9: Consumer Behavior
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CB 9: Consumer Behavior
B. J. Babin, E. Harris
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10 May 2024
CB 9: Consumer Behavior
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Description
Master the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted, based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with numerous learning options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles. CB, 9E offers an easy-reference, paperback text with convenient chapter review cards that are ideal for learning on-the-go.
Product Information
ISBN13 (SKU)
9780357518205
Title
CB 9: Consumer Behavior
Author
B. J. Babin, E. Harris
Edition
9th
Publisher
Cengage
Publication Date
2021
Format Type
Physical
Number of Pages
400
Course Codes
BEM212
