Brand Management: Mastering Research, Theory and Practice
Brand Management: Mastering Research, Theory and Practice
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R 940.00
Brand Management: Mastering Research, Theory and Practice
T. Heding, C. F. Knudtzen, M. Bjerre
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23 May 2024
Brand Management: Mastering Research, Theory and Practice
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Description
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Product Information
ISBN13 (SKU)
9780367172589
Title
Brand Management: Mastering Research, Theory and Practice
Author
T. Heding, C. F. Knudtzen, M. Bjerre
Edition
3rd
Publisher
Routledge
Publication Date
2020
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
338
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