The Global Public Relations Handbook: Theory, Research, and Practice
The Global Public Relations Handbook: Theory, Research, and Practice
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The Global Public Relations Handbook: Theory, Research, and Practice
K. Sriramesh, D. Vercic
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17 Dec 2024
The Global Public Relations Handbook: Theory, Research, and Practice
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Description
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism.
Product Information
ISBN13 (SKU)
9780367370138
Title
The Global Public Relations Handbook: Theory, Research, and Practice
Author
K. Sriramesh, D. Vercic
Edition
3rd
Publisher
Taylor and Francis Ltd
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
366
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