Principles of Strategic Communication

Principles of Strategic Communication
Principles of Strategic Communication
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Principles of Strategic Communication
D. Holtzhausen, J. A. Fullerton, B. K. Lewis, D. Shipka
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Estimated Dispatch Date: 12 Oct 2024

Principles of Strategic Communication

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Description

A comprehensive introduction to the subject of strategic communication, which encompasses advertising, public relations, and marketing. Addresses increased view that these disciplines must be studied in tandem to accurately understand the promotional and media relations landscape. Co-authored by one of the pioneers in the field, the book leads the way as an introductory textbook for strategic communication. Include supplemental resources for students and instructors.

Product Information
ISBN13 (SKU)
9780367426316
Title
Principles of Strategic Communication
Author
D. Holtzhausen, J. A. Fullerton, B. K. Lewis, D. Shipka
Edition
1st
Publisher
Jonathan Ball
Publication Date
2021
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
342
Institutions
Rosebank College
Course Codes
STCO6321
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