Strategic Integrated Marketing Communications
Strategic Integrated Marketing Communications
R
R 460.00
Strategic Integrated Marketing Communications
L. Percy
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Estimated Dispatch Date:
19 Jan 2025
Strategic Integrated Marketing Communications
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Description
Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan.
Product Information
ISBN13 (SKU)
9780367770624
Title
Strategic Integrated Marketing Communications
Author
L. Percy
Edition
4th
Publisher
Routledge
Publication Date
2023
Format Type
Physical
Number of Pages
318
