Advertising - Concept and Copy
Advertising - Concept and Copy
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R 1180.00
Advertising - Concept and Copy
G. Felton
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16 Oct 2024
Advertising - Concept and Copy
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Description
A classic text now in a new edition, George Felton s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads from what to say to how to say it.
Product Information
ISBN13 (SKU)
9780393733860
Title
Advertising - Concept and Copy
Author
G. Felton
Edition
3rd
Publisher
W.W. Norton & Co.
Publication Date
2013
Country of Publication
United States
Format Type
Physical
Number of Pages
320
Institutions
Vega
Course Codes
COWR5121, COWR5122
