Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality and Events
Strategic Management for Tourism, Hospitality and Events
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Strategic Management for Tourism, Hospitality and Events
N Evans
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Strategic Management for Tourism, Hospitality and Events

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Description

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Product Information
ISBN13 (SKU)
9780415837248
Title
Strategic Management for Tourism, Hospitality and Events
Author
N Evans
Edition
2nd
Publisher
Jonathan Ball
Publication Date
2015
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
708
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