The Nuts and Bolts of Media Planning: A Comprehensive Industry Guide
The Nuts and Bolts of Media Planning: A Comprehensive Industry Guide
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The Nuts and Bolts of Media Planning: A Comprehensive Industry Guide
The Advertising Media Association of South Africa
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Estimated Dispatch Date:
05 Nov 2025
The Nuts and Bolts of Media Planning: A Comprehensive Industry Guide
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Description
The foundation for media practitioners. A thorough collection of insights, models, frameworks and thought pieces put together by some of the most experienced leaders in the media industry.
Product Information
ISBN13 (SKU)
9780620506809
Title
The Nuts and Bolts of Media Planning: A Comprehensive Industry Guide
Author
The Advertising Media Association of South Africa
Edition
1st
Publisher
AMASA
Publication Date
2011
Country of Publication
South Africa
Format Type
Physical
Number of Pages
352
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