Applied Principles of Marketing and Marketing Management
Applied Principles of Marketing and Marketing Management
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Applied Principles of Marketing and Marketing Management
L. R. J. Van Rensburg, C.F. De Meyer
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06 May 2024
Applied Principles of Marketing and Marketing Management
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Description
Marketing management is one of the most important functions for any business that exists in the demanding environment of the 21st century. A business cannot function in isolation but is an open system which is influenced by several variables. Applied principles of marketing and marketing management aims to provide junior marketing personnel and junior marketing managers with an introductory understanding of the principles of marketing and marketing management.
Product Information
ISBN13 (SKU)
9780627026935
Title
Applied Principles of Marketing and Marketing Management
Author
L. R. J. Van Rensburg, C.F. De Meyer
Publisher
Van Schaik Publishers
Publication Date
2007
Format Type
Physical
Number of Pages
122
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