Consumer Behaviour: a South African Perspective (E-Book)
Consumer Behaviour: a South African Perspective (E-Book)
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Consumer Behaviour: a South African Perspective (E-Book)
Y. Gowpall, C. Williams
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Consumer Behaviour: a South African Perspective (E-Book)
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Description
Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding transitional shift from a business-to-consumer approach to a consumer-to-business one, which has had a specific impact on the marketing domain. Marketing as a core discipline was crafted in the infancy stage to ensure consumers got the right product, at the right price, in the right place and by use of the right promotion. The complexity in modern society involves correctly determining this “right”. Consumer Behaviour provides a current South African perspective on consumers and their ever-changing needs, as influenced by a number of psychological, cultural and environmental factors.
Product Information
ISBN13 (SKU)
9780627040221
Title
Consumer Behaviour: a South African Perspective
Author
Y. Gowpall, C. Williams
Edition
1st
Publisher
Van Schaik Publishers
Publication Date
2023
Format Type
E-Book - Vitalsource
Number of Pages
410
