Brand Management (E-Book)
Brand Management (E-Book)
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Brand Management (E-Book)
N. Cunningham
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Brand Management (E-Book)
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Description
In today's fiercely competitive business environment, a brand is more than just a product or logo; when managed effectively, it can become the key to an organisation's success. While there are numerous international textbooks on branding, many of them focus on American or European contexts, often neglecting the unique nuances of the South African market. This textbook seeks to fill that gap by providing a comprehensive exploration of the intricacies involved in building, nurturing, and sustaining brands within the dynamic South African landscape.
Product Information
ISBN13 (SKU)
9780627041990
Title
Brand Management
Author
N. Cunningham
Edition
2nd
Publisher
Van Schaik Publishers
Publication Date
2024
Format Type
E-Book - Vitalsource
Number of Pages
376
