General Management (E-Book)
General Management (E-Book)
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General Management (E-Book)
J. A. Lazenby
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General Management (E-Book)
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Description
A back-to-basics textbook that provides the grounding managers and entrepreneurs need to survive and prosper in today’s fluid and competitive global marketplace. Incorporates the fundamental concepts found in any general management course, using real-life management-in-action examples and taking an Afrocentric perspective. Aimed at undergraduate students doing management courses.
Product Information
ISBN13 (SKU)
9780627042805
Title
General Management
Author
J. A. Lazenby
Edition
3rd
Publisher
Van Schaik Publishers
Publication Date
2025
Format Type
E-Book - Vitalsource
