Fundamentals of Branding
Fundamentals of Branding
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Fundamentals of Branding
M. Du Toit, C. Erdis
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06 Nov 2025
Fundamentals of Branding
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Description
As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations.
Product Information
ISBN13 (SKU)
9780702189074
Title
Fundamentals of Branding
Author
M. Du Toit, C. Erdis
Edition
1st
Publisher
Juta
Publication Date
2013
Country of Publication
South Africa
Format Type
Physical
Number of Pages
136
