Integrated Organisational Communication (E-Book)
Integrated Organisational Communication (E-Book)
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Integrated Organisational Communication (E-Book)
G. Angelopulo, R. Barker
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Integrated Organisational Communication (E-Book)
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Description
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture
Product Information
ISBN13 (SKU)
9780702196737
Title
Integrated Organisational Communication
Author
G. Angelopulo, R. Barker
Publisher
Juta
Country of Publication
South Africa
Format Type
E-Book - Vitalsource
