Advertising and Media Planning: A Brand Management Approach
Advertising and Media Planning: A Brand Management Approach
R
R 380.00
Advertising and Media Planning: A Brand Management Approach
L. D. Kelly, K. Sheehan, D. W. Jugenheimer
Low stock (Order Online)
Estimated Dispatch Date:
15 May 2024
Advertising and Media Planning: A Brand Management Approach
Share:
Description
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.
Product Information
ISBN13 (SKU)
9780765640901
Title
Advertising and Media Planning: A Brand Management Approach
Author
L. D. Kelly, K. Sheehan, D. W. Jugenheimer
Edition
4th
Publisher
Jonathan Ball
Publication Date
2015
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
352
Related Products
This product has no related products.