Advertising Creative: Strategy, Copy, and Design
Advertising Creative: Strategy, Copy, and Design
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R 1320.00
Advertising Creative: Strategy, Copy, and Design
T. Altstiel, J. Grow, D. Augustine, J. L. Jenkins
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Estimated Dispatch Date:
29 Apr 2024
Advertising Creative: Strategy, Copy, and Design
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Description
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.
Product Information
ISBN13 (SKU)
9781071846650
Title
Advertising Creative: Strategy, Copy, and Design
Author
T. Altstiel, J. Grow, D. Augustine, J. L. Jenkins
Edition
6th
Publisher
SAGE UK
Publication Date
2022
Country of Publication
United States
Format Type
Physical
Number of Pages
384
Institutions
Vega
Course Codes
STBC7321
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