Social Media for Strategic Communication - Creative Strategies and ...
Social Media for Strategic Communication - Creative Strategies and Research-Based Applications
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Social Media for Strategic Communication - Creative Strategies and Research-Based Applications
K. Freberg
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08 May 2024
Social Media for Strategic Communication - Creative Strategies and Research-Based Applications
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Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace.
Product Information
ISBN13 (SKU)
9781071852514
Title
Social Media for Strategic Communication - Creative Strategies and Research-Based Applications
Author
K. Freberg
Edition
2nd
Publisher
SAGE Publishing UK
Publication Date
2021
Country of Publication
United States
Format Type
Physical
Number of Pages
488
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