101 Design Methods: a Structured Approach for Driving Innovation in...
101 Design Methods: a Structured Approach for Driving Innovation in Your Organization
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101 Design Methods: a Structured Approach for Driving Innovation in Your Organization
V. Kumar
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101 Design Methods: a Structured Approach for Driving Innovation in Your Organization
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Description
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Product Information
ISBN13 (SKU)
9781118083468
Title
101 Design Methods: a Structured Approach for Driving Innovation in Your Organization
Author
V. Kumar
Edition
1st
Publisher
John Wiley
Publication Date
2012
Format Type
Physical
Number of Pages
336
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