Global and Multicultural Public Relations

Global and Multicultural Public Relations

Description

Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process―formative research, planning, implementation, evaluation, and stewardship―is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice.

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