Marketing 5.0: Technology for Humanity
Marketing 5.0: Technology for Humanity
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R 640.00
Marketing 5.0: Technology for Humanity
P. Kotler
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Estimated Dispatch Date:
02 Sep 2025
Marketing 5.0: Technology for Humanity
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Description
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing
Product Information
ISBN13 (SKU)
9781119668510
Title
Marketing 5.0: Technology for Humanity
Author
P. Kotler
Edition
1st
Publisher
John Wiley
Publication Date
2021
Country of Publication
United States
Format Type
Physical
Number of Pages
224
