Make Your Brand Matter: Experience- Driven Solutions to Capture Cus...
Make Your Brand Matter: Experience- Driven Solutions to Capture Customers and Keep Them Loyal (E-Book)
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Make Your Brand Matter: Experience- Driven Solutions to Capture Customers and Keep Them Loyal (E-Book)
S. G. Soechtig
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Make Your Brand Matter: Experience- Driven Solutions to Capture Customers and Keep Them Loyal (E-Book)
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Description
The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone―or fading fast.In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.
Product Information
ISBN13 (SKU)
9781119860372
Title
Make Your Brand Matter: Experience- Driven Solutions to Capture Customers and Keep Them Loyal
Author
S. G. Soechtig
Edition
1st
Publisher
John Wiley
Publication Date
2022
Format Type
E-Book - Vitalsource
Number of Pages
224
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