Marketing Strategy and Management
Marketing Strategy and Management
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Marketing Strategy and Management
M Baker
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09 May 2024
Marketing Strategy and Management
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Description
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Product Information
ISBN13 (SKU)
9781137025821
Title
Marketing Strategy and Management
Author
M Baker
Edition
5th
Publisher
Macmillan SA
Publication Date
2014
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
560
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