Fashion Buying and Merchandising
Fashion Buying and Merchandising
R
R 4670.00
Fashion Buying and Merchandising
R. Boardman, R. Parker-Strak, C. E. Henninger
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Estimated Dispatch Date:
14 Jul 2025
Fashion Buying and Merchandising
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Description
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand.
Product Information
ISBN13 (SKU)
9781138616318
Title
Fashion Buying and Merchandising
Author
R. Boardman, R. Parker-Strak, C. E. Henninger
Publisher
Taylor and Francis Ltd
Publication Date
2020
Format Type
Physical
