Advertising and Promotion: An Integrated Marketing Communications P...
Advertising and Promotion: An Integrated Marketing Communications Perspective
R
R 1180.00
Advertising and Promotion: An Integrated Marketing Communications Perspective
G. Belch, M. Belch
Out of Stock
Can Order
Estimated Dispatch Date:
09 May 2024
Advertising and Promotion: An Integrated Marketing Communications Perspective
Share:
Description
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples
Product Information
ISBN13 (SKU)
9781260570991
Title
Advertising and Promotion: An Integrated Marketing Communications Perspective
Author
G. Belch, M. Belch
Edition
12th
Publisher
McGraw-Hill
Publication Date
2020
Country of Publication
United States
Format Type
Physical
