ISE Essentials of Strategic Management: The Quest for Competitive A...
ISE Essentials of Strategic Management: The Quest for Competitive Advantage
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ISE Essentials of Strategic Management: The Quest for Competitive Advantage
J. Gamble, A. Thompson, M. Peteraf
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15 May 2024
ISE Essentials of Strategic Management: The Quest for Competitive Advantage
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Description
Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
Product Information
ISBN13 (SKU)
9781260575668
Title
ISE Essentials of Strategic Management: The Quest for Competitive Advantage
Author
J. Gamble, A. Thompson, M. Peteraf
Edition
7th
Publisher
McGraw-Hill
Publication Date
2020
Country of Publication
United States
Format Type
Physical
Institutions
University of Johannesburg
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