Burk Woods Essential Guide to Marketing Planning (E-Book)
Burk Woods Essential Guide to Marketing Planning (E-Book)
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Burk Woods Essential Guide to Marketing Planning (E-Book)
M. B. Wood
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Burk Woods Essential Guide to Marketing Planning (E-Book)
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Description
Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.
Product Information
ISBN13 (SKU)
9781292117546
Title
Burk Woods Essential Guide to Marketing Planning
Author
M. B. Wood
Edition
4th
Publisher
Pearson UK
Country of Publication
United Kingdom
Format Type
E-Book - Vitalsource
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