Retail Management Global (E-Book)
Retail Management Global (E-Book)
R
R 690.00
Retail Management Global (E-Book)
B. R. Berman, J. R. Evans, P. M. Chatterjee
Available
Estimated Dispatch Date:
Access Code mailed within 1 hour of payment confirmation
Retail Management Global (E-Book)
Share:
Description
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision-makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases so that students can thrive in today’s retailing industry.
Product Information
ISBN13 (SKU)
9781292214689
Title
Retail Management Global
Author
B. R. Berman, J. R. Evans, P. M. Chatterjee
Edition
13th
Publisher
Pearson UK
Publication Date
2018
Format Type
E-Book - Vitalsource
