Marketing Management: European Edition

Marketing Management: European Edition
Marketing Management: European Edition
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Marketing Management: European Edition
P. Kotler, M. Brady, M. Goodman, T. Hansen
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Estimated Dispatch Date: 14 May 2024

Marketing Management: European Edition

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Description

The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds.

Product Information
ISBN13 (SKU)
9781292248448
Title
Marketing Management: European Edition
Author
P. Kotler, M. Brady, M. Goodman, T. Hansen
Edition
4th
Publisher
Pearson UK
Publication Date
2019
Format Type
Physical
Number of Pages
840
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