Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning
G. Hooley, B. Nicoulaud, J. Rudd, N. Lee
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14 May 2024
Marketing Strategy and Competitive Positioning
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Description
Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace.
Product Information
ISBN13 (SKU)
9781292276540
Title
Marketing Strategy and Competitive Positioning
Author
G. Hooley, B. Nicoulaud, J. Rudd, N. Lee
Edition
7th
Publisher
Pearson UK
Publication Date
2020
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
616
