Marketing Strategy and Competitive Positioning (E-Book)
Marketing Strategy and Competitive Positioning (E-Book)
Description
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management, and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantages in today’s marketplace Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd, and Lee provide a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation – the identification of target markets, and the creation of a differential advantage.
