Marketing for Hospitality and Tourism (E-Book)
Marketing for Hospitality and Tourism (E-Book)
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R 620.00
Marketing for Hospitality and Tourism (E-Book)
P. Kotler, J. T. Bowen, J. Makens, S. Baloglu
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Marketing for Hospitality and Tourism (E-Book)
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Description
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
Product Information
ISBN13 (SKU)
9781292363523
Title
Marketing for Hospitality and Tourism
Author
P. Kotler, J. T. Bowen, J. Makens, S. Baloglu
Edition
8th
Publisher
Pearson UK
Format Type
E-Book - Vitalsource
