Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications
K. Clow, D. Baack
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24 May 2024
Integrated Advertising, Promotion, and Marketing Communications
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Description
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real- life situations, students will understand the vital links marketers use to connect and interact with customers.
Product Information
ISBN13 (SKU)
9781292411217
Title
Integrated Advertising, Promotion, and Marketing Communications
Author
K. Clow, D. Baack
Edition
9th
Publisher
Pearson UK
Publication Date
2021
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
472
Institutions
University of Johannesburg
