Principles of Marketing
Principles of Marketing
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R 1260.00
Principles of Marketing
P. Kotler, G. Armstrong
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Estimated Dispatch Date:
01 Nov 2025
Principles of Marketing
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Description
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
Product Information
ISBN13 (SKU)
9781292449364
Title
Principles of Marketing
Author
P. Kotler, G. Armstrong
Edition
19th
Publisher
Pearson UK
Publication Date
2023
Country of Publication
United Kingdom
Format Type
Physical
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