DIGITAL MARKETING - 9781292738086
DIGITAL MARKETING
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R 1150.00
DIGITAL MARKETING
Chaffey & Abed-Rabbo
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Estimated Dispatch Date:
19 Sep 2025
DIGITAL MARKETING
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Description
Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.
Product Information
ISBN13 (SKU)
9781292738086
Title
DIGITAL MARKETING
Author
Chaffey & Abed-Rabbo
Edition
9th
Publisher
Pearson UK
Publication Date
2025
Country of Publication
United Kingdom
Format Type
Physical
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