Advertising, Promotion and Other Aspects of Integrated Marketing Co...

Advertising, Promotion and Other Aspects of Integrated Marketing Communications (E-Book)
Advertising, Promotion and Other Aspects of Integrated Marketing Communications (E-Book)
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Advertising, Promotion and Other Aspects of Integrated Marketing Communications (E-Book)
J. C. Andrews, T. A. Shimp
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Advertising, Promotion and Other Aspects of Integrated Marketing Communications (E-Book)

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Description

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today’s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

Product Information
ISBN13 (SKU)
9781337514248
Title
Advertising, Promotion and Other Aspects of Integrated Marketing Communications
Author
J. C. Andrews, T. A. Shimp
Edition
10th
Publisher
Cengage
Publication Date
2018
Format Type
E-Book - Vitalsource
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Physical Copy
R 1260.00
Advertising, Promotion, and other aspects of Integrated Marketing Communications
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