Brand Storytelling: Put Customers at the Heart of Your Brand Story
Brand Storytelling: Put Customers at the Heart of Your Brand Story
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Brand Storytelling: Put Customers at the Heart of Your Brand Story
M. Rodriguez
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29 May 2024
Brand Storytelling: Put Customers at the Heart of Your Brand Story
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Description
Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories.
Product Information
ISBN13 (SKU)
9781398610088
Title
Brand Storytelling: Put Customers at the Heart of Your Brand Story
Author
M. Rodriguez
Edition
2nd
Publisher
Ingram
Publication Date
2023
Format Type
Physical
Number of Pages
256
