Management and Creativity: From Creative Industries to Creative Man...
Management and Creativity: From Creative Industries to Creative Management
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Management and Creativity: From Creative Industries to Creative Management
C. Bilton
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09 May 2024
Management and Creativity: From Creative Industries to Creative Management
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Description
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Product Information
ISBN13 (SKU)
9781405119962
Title
Management and Creativity: From Creative Industries to Creative Management
Author
C. Bilton
Publisher
John Wiley
Publication Date
2006
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
216
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