Public Relations: Principles and Practice
Public Relations: Principles and Practice
R
R 950.00
Public Relations: Principles and Practice
EDGE
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Estimated Dispatch Date:
19 May 2024
Public Relations: Principles and Practice
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Description
Public Relations: Principles and Practice is a comprehensive text that covers a wide range of theoretical material and practical exercises. Students are first introduced to PR through its role in integrated marketing communications (IMC), in order to understand its position within the context of other organisational functions. In this book, students will develop a comprehensive understanding of PR in both local and international contexts, with a particular focus on digital communication strategies.
Product Information
ISBN13 (SKU)
9781432700324
Title
Public Relations: Principles and Practice
Author
EDGE
Edition
1st
Publisher
EDGE Learning Media
Publication Date
2023
Format Type
Physical
Institutions
Rosebank College
Course Codes
PRPR6221, PRPR6222, PURE6221, PURE6222
