Fashion Marketing (E-Book)
Fashion Marketing (E-Book)
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Fashion Marketing (E-Book)
M. Easey
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Fashion Marketing (E-Book)
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Description
Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?
Product Information
ISBN13 (SKU)
9781444309560
Title
Fashion Marketing
Author
M. Easey
Edition
3rd
Publisher
John Wiley
Publication Date
2009
Format Type
E-Book - Vitalsource
Number of Pages
288
