Marketing Concepts and Strategies
Marketing Concepts and Strategies
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Marketing Concepts and Strategies
S. Dibb
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09 May 2024
Marketing Concepts and Strategies
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Description
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Product Information
ISBN13 (SKU)
9781473778580
Title
Marketing Concepts and Strategies
Author
S. Dibb
Edition
9th
Publisher
Cengage
Publication Date
2023
Format Type
Physical
Number of Pages
832
