Advertising and Sales Promotion
Advertising and Sales Promotion
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Advertising and Sales Promotion
L. Koekemoer
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17 May 2024
Advertising and Sales Promotion
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Description
Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.
Product Information
ISBN13 (SKU)
9781485102199
Title
Advertising and Sales Promotion
Author
L. Koekemoer
Publisher
Juta
Publication Date
2014
Country of Publication
South Africa
Format Type
Physical
Number of Pages
260
Institutions
UNISA
