Introduction to Consumer Behaviour (E-Book)
Introduction to Consumer Behaviour (E-Book)
R
R 500.00
Introduction to Consumer Behaviour (E-Book)
P. Joubert
Available
Estimated Dispatch Date:
Access Code mailed within 1 hour of payment confirmation
Introduction to Consumer Behaviour (E-Book)
Share:
Description
The second edition of Introduction to Consumer Behaviour has been written to meet the needs of southern African course outlines, and to serve as a practical guide to business people in their endeavours to better understand their consumers. While providing the student with a thorough theoretical grounding in consumer behaviour, the book focuses on current and future issues in a southern African context, making it easy for students to relate to.
Product Information
ISBN13 (SKU)
9781485104032
Title
Introduction to Consumer Behaviour
Author
P. Joubert
Edition
2nd
Publisher
Juta
Publication Date
2013
Format Type
E-Book - Vitalsource
Related Products
This product has no related products.