Advertising Law: A Guide to the Code of Advertising Practice

Advertising Law: A Guide to the Code of Advertising Practice

Description

Advertising Law: A Guide to the Code of Advertising Practice is a practical guide to the Code and the practices of the Advertising Standards Authority (ASA). The book explains the structure of the ASA and how the Code should be read, gives practical advice and provides useful case studies on specific clauses. Written in a clear and accessible style, Advertising Law: A Guide to the Code of Advertising Practice provides guidance to anyone dealing with the ASA and advertising content.

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